In this Part 3 article on Small Business Marketing, I am going to explore Marketing Research and Target Marketing. Both are very important in marketing your small business, and the quality of the market research process will define your targeted marketing. See my previous article for information on Marketing Methods and Strategies.
But probably the best way is the articles. I like writing the articles; they get your advertising out there. You spend nothing but time; that’s your cost there so you don’t have to spend any money. Blogging is also a good way, but writing articles is probably the number one best way. Well, I don’t want to say “number one,” but it’s definitely up there.
Craigslist is another way to use the internet to sell things. It’s a classified online website that allows anyone to advertise and sell almost anything for free. Like eBay you can get signed up for free and can do this very fast.
You basically write articles related to your business and distribute them to article directories. Search engines will rank articles (keyword is important) and people will go to directories to read your articles. Ezine publishers will also search directories for articles to publish in their ezine.
Sites like eBay and Craigslist are great alternative ways to make money. I have personally stopped doing garage sales as I can get rid of my junk faster (and with more profit) online. After I got married I found a stash of cards lying around and sold them on eBay for several hundred dollars. I also sold some spare car parts through Craigslist (a http://jiji.com.gh website). People who bought from me were sometimes local most times not.
There are lots of reasons for a person to advertise something they might have. Let’s just say that maybe you have an old classic car, or some kind of antique that you want people to know about. Maybe you don’t want to sell it at all; maybe you would just like to have it restored, or want to know what it might be worth. All of this can be done with free online advertising.
The real “secret” to making money using free classifieds is to build a portfolio of products. Have more than one product you are marketing. The more products you market, and the more ads you have, the more money you can make.